be bold
Jonesing for culture |
Jonesing to take up space |
Jonesing to build outside the blueprint |
Jonesing for what’s next |
Jonesing for culture | Jonesing to take up space | Jonesing to build outside the blueprint | Jonesing for what’s next |
Redefining leadership through
culture, clarity, and conversation.
Tyra Jones-Hurst is a New York–based thought leader, speaker, and strategist. working at the intersection of leadership, culture, and inclusive marketing.
Through her platform @ibejonesing, her inclusion-always digital-first agency InKroud, and her content series Off the Record, Tyra helps leaders and organizations navigate complexity, build culture-first strategies, and make decisions rooted in clarity, relevance, and what’s next.
Conversation that
moves work forward
Creating space for the honest, nuanced conversations that unlock better thinking, stronger teams, & smarter outcomes.
Clarity in chaos
Distilling complexity, aligning stakeholders, and bringing focus to moments that feel noisy, uncertain, or stuck.
What I’m Known For
Turning complexity into clarity
using culture as a strategic advantage.
Tyra is known for helping leaders and organizations navigate moments of change with precision and perspective. Her work sits at the intersection of leadership, culture, and conversation, where strategy meets lived experience and ideas turn into action.
She doesn’t just help people think differently — she helps them decide differently, build differently, and move forward with intention.
this work shows up as
TURNING PERSPECTIVE INTO PRACTICE
ACROSS PEOPLE, TEAMS, AND SYSTEMS
Culture-led leadership
Helplng leaders understand culture not as a buzzword, but as a business driver, a responsibility, and a strategic lever.
building outside
the blueprint
Challenging default ways of working and designing approaches that reflect the world as it actually is, not how it used to be.
do things differently.
Creating clarity out of chaos.
Creating clarity out of chaos.
AS Featured In
awards, APPEARANCES & enegagements
redefining leadership.
redefining what's possible.
redefining leadership. redefining what's possible.
rumor has it
“Working alongside Tyra has been a highlight of my career. She is both a big picture thinker and a detail-oriented doer who always gets things done – and always brings positive energy into any room.”
venus tsang
director of strategy | OLIVER
“TYRA IS A FORCE OF NATURE: A PRODIGIOUS INTELLECT, A PASSION FOR JUSTICE AND TRUTH, AND THE FEARLESS CONSCIENCE OF THE COMPANY. SHE IS THE ONE PEOPLE GO TO WHEN THEY NEED TO BE HEARD, NOT JUST LISTENED TO.”
Kristi vandenbosch
Chief executive officer, na | oliver
“Tyra is A smart, strong Woman, with exceptional leader ship skills! It is very evident to me as a female in what is predominantly a male-dominated industry, that Tyra definitely supports and fosters relationships and the Progress and prosperity of females in our industry!”
cori o’niel
owner & CEO | grafixcor
“OUT OF MORE THAN 700 EMPLOYEES, TYRA IS THE ONE. SHE IS FEARLESS, SHE MAKES OUR COMPANY BETTER, AND SHE IS PART OF WHAT THE FUTURE OF OUR INDUSTRY LOOKS LIKE.”
peter kuhn
chief executive officer, na | olver
“TYRA IS A RESULTS-DRIVEN, INCLUSIVE BUSINESS ARCHITECT WHO TRANSFORMS AMBITIOUS IDEAS INTO MEASURABLE BUSINESS STRATEGIES. SHE IS AN INSPIRATIONAL LEADER WHO CULTIVATES HIGH-PERFORMANCE TEAMS—CONSISTENTLY EXCEEDING SERVICE KPIs, ACHIEVING STRONG CLIENT SATISFACTION AND REFLECTING HER COACHING MENTALITY AND HIGH EMOTIONAL INTELLIGENCE. SHE IS AN EXCEPTIONAL MARKETER, AN INCLUSIVE CHANGE-MAKER AND A LEADER OF RARE POTENTIAL.”
Dax Alexander
COO & General Manager, na | oliver
95% said their line manager gives useful feedback. (14% above industry benchmark)
95% said their line manager is a great role model. (8% above industry benchmark)
95% said their line manager genuinely cares about their wellbeing. (4% above industry benchmark)
culture amp report | spring 2026
individual survey results
“If you’ve ever had the opportunity to work with Tyra, directly or as part of a team, then you know she is one of a kind. If she is on a project there is no doubt expectations will be exceeded. She is strategic, creative, detail oriented, results driven and a true pleasure to work with. Simply put, she produces best in class gold standard work”